Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.
Experts point out that National Anti-profiteering Authority does not have the power to advise companies on depositing amounts voluntarily.
India will be the global host this year for World Environment Day, with the theme "Beat Plastic Pollution".
RSVP plans to make movies on Sam Manekshaw and Ram Jethmalani.
This start-up connects diners with regional cuisines that restaurants do not serve.
Samsung is lining up new products, increasing focus on e-commerce channels and tightening its grip over retail outlets.
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.
PhonePe wants to dethrone its Alibaba and SoftBank-backed rival, Paytm, claiming that additional capital that Walmart will bring to the table will help it grow much faster
Tata Cha has chosen Bengaluru for its first four pilots which include large format stores of 1,200 sq feet and kiosks which will be in shopping malls, IT parks and at prominent street corners.
The league will take up the caravan format where all teams move from one city to another during the course of the tournament
Since he took over as president of Coca-Cola's India and Southwest Asia business a year ago, T Krishnakumar, popularly known as KK, has focused on bringing agility to the company amid heightened competition.
At Rs 943 million over the first weekend since its release on April 27, the movie has become the second biggest opener of the year (both Bollywood and Hollywood) in India.
Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad.
The seeds of a potential turnaround were sown in 2016, when the firm began to revamp its portfolio to match changing consumer needs.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
Eleven years into the league and after a 70 per cent year-on-year growth in merchandise sales over the past three to four years, albeit on a low base, the franchise owners are coming up with innovative games and shows around their teams besides spinning a wider range of merchandise around their star players.
Milk products and nutrition, the largest category that contributes nearly 47.6% to the company's top line, grew 1.6%
The cricketer launched an online cult streetwear brand.
Nokia has managed to enter the top-five list in the feature phone market within six months of its comeback
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
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